Games of all types are a great part of our lives and how we entertain ourselves. The graphics and player experiences are only increasing and growing more and more vivid and real. The days of pong have only progress to days of where what you see on your screens – be it a Large Digital 4k 120 inch screen to our Smart Phones is truly unbelievable.
About 67% of Americans which is roughly 211 million people, play video games on at least one type of device. More than half of those people who game play on multiple platforms. This is according to a new study published by Electronic Entertainment Design and Research.
The study is based on an online survey of 5,000 people. It also shows that 90 percent of those people play games on their smartphones, tablets or both.
“Over the past several years, mobile gamers have been a key segment for the games industry to target with marketing spend because of the sheer size and diversity of the audience, as well as the amount of time invested in gaming on this platform,” said Dr. Heather Nofziger, head of consumer research at EEDAR. “While there continues to be opportunity for growth in mobile, the real potential for growth lies with getting the other groups increasingly involved in gaming across platforms that they may not have considered using for gaming in the past.”
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